Newfoundland and Labrador Tourism Marketing Council The Newfoundland and Labrador Tourism Marketing Council is an industry-government team committed to ensuring that tourism continues to grow in Newfoundland and Labrador. The Council is responsible for advising the Minister of Tourism, Culture and Recreation in establishing, implementing, evaluating and managing the Newfoundland and Labrador Tourism Marketing Strategy. Council members help prepare strategic plans and annual marketing plans, and monitor their implementation. The council includes 13 industry leaders and two government representatives. Industry members are selected through an application process and are chosen based upon their expertise in tourism marketing and business experience. Tourism Marketing Council Mandate Assist the department with preparing strategic plans and annual marketing plans Monitor the implementation of marketing programs Assist the department with sponsor and industry marketing partnership initiatives Council Members Standards/Criteria: recognized as an industry leader owner operator or senior manager of a tourism enterprise (mandatory for being on the council - ‘enterprise’ includes tourism businesses operations, for-profit, not-for-profit or government operated.) not officially representing a provincial, regional or sectoral tourism association understanding of the extra-provincial marketplace committed to taking a "big-picture" view appropriate marketing-related skills and experience participate in provincial co-op marketing programs committed to making the partnership a success ability to attend meetings Newfoundland and Labrador Tourism Marketing Council Members Council Chair: Judy Sparkes-Giannou, President Maxxim Vacations. Council Members: John Fisher, Owner/Operator Fishers’ Loft Inn Cathy Lomond, Owner/Operator Hotel Port aux Basques Roger Jamieson, Owner/Operator Kilmory Resort David Snow, Owner/President Wildland Tours Gudrid Hutchings, Owner/Operator Rifflin’ Hitch Lodge Sue Rendell, Owner/Operator Gros Morne Adventures Tineke Gow, Owner/Operator Campbell House B&B Retreat and Artisan Inn Mark McCarthy, President McCarthy’s Party Ltd Carmela Murphy, Director Tourism, Department of Tourism, Culture and Recreation Mary Taylor Ash, Assistant Deputy Minister Department Tourism, Culture and Recreation