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Travel Trade
Program
The Travel Trade Program plays an
integral role in tourism marketing through programs designed to
increase tourism revenues by introducing new products and
developing targeted joint marketing campaigns (JMAs) with travel
trade. Newfoundland and Labrador Tourism works with tour
operators and packaged travel companies including motorcoach, cruise, and Foreign/Fully Independent
Travellers(FIT) companies, conference and incentive travel
planners, affinity/special interest groups such as enrichment
travel and adventure tourism companies, and key travel influences.
Trade Shows and Marketplaces
Trade events where Newfoundland and Labrador Tourism
representatives and tourism operators can meet with travel trade
in appointments and networking sessions. For a list of the
current Trade Shows and Marketplaces that Newfoundland and
Labrador will attend during the upcoming marketing season, view
the Partnership
and Opportunities booklet found in the
publication page of the
Departments website.
Joint Marketing Agreements (JMAs)
National and international tour companies are invited to
submit proposals to the Manager of Market Development & Travel
Trade to participate in joint marketing agreements with TCR.
Marketing proposals are reviewed on an individual company basis
and may be submitted at any time. Contact the Manager of Marketing
Development and Travel Trade for program criteria.
Trade Support
Sales missions to both new and key accounts are ongoing.
Training sessions for pre-qualified top selling agencies and
reservation staff of key tour operators in targeted markets are
carried out annually. Commissionable export-ready suppliers and
Regional Tourism Associations may participate. A variety of
promotional materials including lap maps, tour shells, postcards,
posters, mini-lures, videos, tent cards and unique selling point profile sheets are
available to ensure messaging and competitive edge within the
marketplace, keeping Newfoundland and Labrador as a top of mind
destination within the trade network
Travel Trade Planning Tool
Online
Provincial trade partners are encouraged to provide information on
new and enhanced products that can support the development of
creative itineraries. Industry partners are invited to submit
listings of new products and itinerary suggestions to assist the
update of the Newfoundland and Labrador Travel Trade section of
our consumer website
and other marketing support initiatives. For Information contact
Cathy Anderson (709) 729-5633
cathyanderson@gov.nl.ca.
Educational Trips/Familiarization
Tours
The Travel Trade team welcomes and encourages provincial
partnership support in the provision and planning of educational
trade and familiarization tours (FAM) tours for qualified trade
professionals.
Travel Trade Staff Familiarization Tour - Each
year the Travel Trade Marketing team tours a part of Newfoundland
and Labrador with the mandate to expand their product knowledge
and provide an opportunity to meet tourism suppliers at their
place of business. This introduces further partnerships, product
delivery and networking opportunities.
Advertising Co-ops Campaign
Newfoundland and Labrador Tourism participates in advertising
co-ops with key travel trade publications and offers co-op
opportunity to provincial partners. For a list of co-op
opportunities available during the upcoming marketing season,
view the Partnership and Opportunities Booklet found in the
publication page of the
Departments website.
Team Canada
Team Canada is a member-driven organization that promotes its
members to tour operators who are members of NTA and ABA in
order to maximize product awareness and provide opportunity
for increased economic benefit. Members must either be members
of NTA or ABA or have attended RVC, Bienvenue Quebec or OMCA
within the last two years. Team Canada offers advertising
opportunities to its members. To learn more, visit
www.teamcanadatourism.ca. Membership is required to access.
Contact Shelly MacDonald, association manager (416) 252-5336.
Travel Trade information contact:
Touring & Cruise Market: Cathy Anderson
709-729-5633 cathyanderson@gov.nl.ca
International Markets: Kathleen Crotty
709-729-6150 kcrotty@gov.nl.ca
Outdoor & Leisure Markets: Sandy Hickman
709-729-5260 shickman@nl.ca
Meetings, Conventions & Incentive Travel Markets: Brenda Walsh
709-729-2777 bbwalsh@gov.nl.ca
Manager, Market Development & Travel Trade: Charlotte Jewczyk
709-729-0992 cjewczyk@gov.nl.ca
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