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Tourism Statistics

The Tourism Research Division, Department of Tourism, Culture and Recreation, is responsible for providing high quality and timely statistical and research information in support of planning and decision making.

As part of this mandate, the division maintains a comprehensive statistical database that permits the measurement and monitoring of various key statistical indicators on the travel/tourism industry including:

• Air, auto and cruise passenger movements (including provincial estimates on the level of non-resident visitor volumes and expenditures)
• Operating statistics for the province’s accommodation sector
• Visitation statistics for numerous facilities and sites in the province

The division is committed to sharing and disseminating this information and regularly prepares and publishes a variety of reports covering provincial tourism performance, industry outlooks, and information on non-resident visitors as well as results of primary and secondary research projects.

Note: all links below are PDFs and will open in a new window.

Provincial Visitor Exit Survey

• 2011 Visitor Exit Survey Program Highlights
• Profile of the Non-resident Vacation/Pleasure Market
• Profile of Non-residents Visiting an Archaeological Site
• Profile of Non-residents Participating in Geological Tours/Fossil Observation
• Profile of Non-residents Participating in Golfing
• Profile of Non-resident Participating in Trail Hiking
• Profile of Non-residents Participating in Pleasure Walking in/around Communities
• 2011 Visitor Exit Survey Presentation (HNL Conference Updated)

2012 Tourism Indicators

• 2012 Provincial Tourism Performance
• Snapshot of 2012 Travel/Tourism in Canada
• Non-Resident Visitors by Mode of Travel 1973-2012
• Seat Capacity to Newfoundland and Labrador Q2 2012
• Seat Capacity to Newfoundland and Labrador Q3 2012

2010/2011 Tourism Research Program

• 2010 Resident Travel Survey – Final Report
• 2011 Labrador Travel Survey – Final Report
• 2011 Fogo Island Change Islands Visitor Survey – Final Report

2011 Tourism Indicators

• 2011 Provincial Tourism Performance
• Snapshot of 2011Travel/Tourism in Canada
• Provincial Occupancy Rates 2011
• Provincial Occupancy Rates by Region 2011
• Provincial Occupancy Rates by Accommodation Type 2011
• Provincial Occupancy Rates by Economic Zone 2011

2010 Tourism Indicators

• 2010 Provincial Tourism Performance
• Snapshot of 2010 Travel/Tourism in Canada
• Provincial Occupancy Rates 2010
• Provincial Occupancy Rates by Region 2010
• Provincial Occupancy Rates by Accommodation Type 2010
• Provincial Occupancy Rates by Economic Zone 2010

Atlantic Canada Tourism Research (ACTP) Reports

• Atlantic Canada Showcase Research
  • Research Summary
  • Research Report
• US Consumer Research
  • Research Summary
  • Research Report
• US Custom Segmentation Research
  • Research Summary
  • Research Report
• US Travel Trade Research
  • Research Summary
  • Research Report
• New England Segmentation Research
  • Research Summary
  • Research Report
• UK Consumer Research
  • Research Summary
  • Research Report
• UK Travel trade Research
  • Research Summary
  • Research Report

2009 Tourism Indicators

• 2009 Provincial Tourism Performance
• Snapshot of 2009 Travel/Tourism in Canada
• Provincial Occupancy Rates 2009
• Provincial Occupancy Rates by Region 2009
• Provincial Occupancy Rates by Accommodation Type 2009
• Provincial Occupancy Rates by Economic Zone 2009

2008 Tourism Indicators

• 2008 Provincial Tourism Performance (320 KB)
• Provincial Occupancy Rates 2003 to 2008
• Provincial Occupancy Rates by Region 2003 to 2008
• Provincial Occupancy Rates by Accommodation Type 2003 to 2008
• Provincial Occupancy Rates 2008 by Economic Zone
• Snapshot of Travel/Tourism in Canada (2008)

2007 Tourism Indicators

• 2007 Provincial Tourism Performance (116 KB)
• 2007 Occupancy Rates by Economic Zone (35 KB)
• 2007 Peak Season Occupancy Rates by Economic Zone (25 KB)
• Economic Zone Description (25 KB)
• Snapshot of Travel/Tourism in Canada (2007) (408 KB)

2006 Tourism Indicators

• 2006 Provincial Tourism Performance (111 KB)
• 2006 Occupancy Rates by Economic Zone (36KB)
• 2006 Peak Season Occupancy Rates by Economic Zone (25 KB)
• Economic Zone Description (25 KB)
• Overview of the Roofed Accommodation Industry in NL, 2003-2006 (105 KB)

2005 Tourism Indicators

• 2005 Provincial Tourism Performance (90 KB)
• 2005 Occupancy Rates by Economic Zone (30 KB)
• 2005 Peak Season Occupancy Rates by Economic Zone (21 KB)
• Economic Zone Description (21 KB)

2004 Tourism Indicators

• 2004 Provincial Tourism Performance (60 KB)
• 2004 Occupancy Rates by Economic Zone (30 KB)
• 2004 Peak Season Occupancy Rates by Economic Zone (22 KB)
• Economic Zone Description (21 KB)
• 2003/2004 Travel/Tourism Indicators (66 KB)

2003 Tourism Indicators

• 2003 Occupancy Rates by Economic Zone (29 KB)
• 2003 Peak Season Occupancy Rates by Economic Zone (22 KB)
• Economic Zone Description (21 KB)
• 2002/2003 Travel/Tourism Indicators (72 KB)

2003-2004 Newfoundland & Labrador Exit Survey

• 2003-2004 Exit Survey Program Highlights (151 KB)
• 2003-2004 Non-Resident Follow-up Survey (491 KB)

Other

• Research and Intelligence- Canadian Tourism Commission
• Atlantic Canada Tourism Partnership (ACTP)
• Where the Tourism Numbers Come From? (112 KB)
• Travel and Tourism Statistical Glossary (27 KB)

For other publications released by the Department of Tourism, Culture & Recreation please visit the publications section of this website.

If you have any questions or require additional tourism related research or statistics please contact:

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