Vision Statement
Through its programs and initiatives, the Department of
Tourism, Culture and Recreation works to realize the best possible
quality of life for the people of the province. This vision is
achieved when:
- the natural and cultural
heritage of Newfoundland and Labrador is recognized as rich,
diverse and unique; our heritage forms the foundation and
touchstone of a healthy, dynamic society; our natural and
cultural heritage is valued and preserved so that the province’s
people may draw on it, and be sustained by it, now and in the
future;
- a balanced approach is taken to
preserving the province’s past and protecting our natural and
cultural resources, and the need to create jobs and develop
economic opportunities;
- Newfoundland and Labrador
becomes a four-season travel destination of choice; the tourism
sector realizes its full potential as a major contributor to
wealth, income and employment in the province; the tourism
industry makes a growing, sustained economic contribution,
offering internationally competitive, distinctive tourism
products and experiences;
- the Department develops broad,
well-supported partnerships within a climate of trust; we work
cooperatively and constructively with clients and stakeholders;
we show leadership through best practices and sound policies,
and extend our resources and effectiveness through successful
collaboration;
- a healthy, engaged population
are motivated to keep fit and involved through lifelong active
living and community recreation, and have opportunities to excel
to the highest level of their abilities through sport
development;
- the Department has strong
leadership, effective management, and skilled employees; we
attract committed, capable volunteers to our Boards and
Committees; we account efficiently and effectively for our broad
directions, policies, programs and public expenditures; we use
our resources wisely; and
- clients are better served and
more satisfied by the continual improvements in the
accessibility and delivery of all of the Department’s programs
and services, especially through the use of available,
appropriate technology in all areas of our mandate and
operations.
Lines of Business
The Department undertakes its mission through the following
lines of business:
Tourism
This includes marketing Newfoundland and Labrador as a top-of-mind
travel destination and working with the tourism industry to
develop high-quality, competitive products and a professional
tourism industry. Programs are: Advertising and Communications;
Product Development; Travel Trade; Travel Media; Visitor Services;
Regional Support; Labrador Regional Support.
Heritage
This line of business seeks to protect, preserve and
interpret the province’s cultural heritage which is held in public
trust for the people of the province, and in doing so, provide
attractions and infrastructure in support of the tourism industry.
Programs are: Museums and Historic Sites: Provincial Museum of
Newfoundland and Labrador; Archaeology; Provincial
Archives of Newfoundland and Labrador; Records Management; Built Heritage.
Arts
This includes financial assistance to artists through such
channels as the Newfoundland and Labrador Arts Council and the Art
Procurement Program, and cultural infrastructure such as the Arts
and Culture Centres. It includes supporting artistic expression of
the province’s unique and diverse culture through all forms of
artistic endeavour. It also means sustaining dynamic and diverse
cultural industries which are able to flourish artistically and
financially. Programs are: Arts and Letters Competition;
Newfoundland and Labrador Arts Council; Newfoundland and Labrador
Film Development Corporation; Art Procurement Program;
and Arts and Culture Centres.
Recreation and Sport
This includes “active living” and recreation programs in support
of healthier lifestyles and community-based organizations, and
support for provincial and national sports programs. This area
encourages healthy lifestyles, supports voluntarism and community
development, and promotes excellence and social development of
young people through sport. This division assists human resources
by supporting the many sports organizations and disciplines with
funding as well as through the Provincial Sport Governing bodies and programs
such as Athletic Assistance. This division also oversees the
Newfoundland and Labrador Winter and Summer Games Program and this
provinces participation in the Canada Games Program. Programs are:
Active Living; Community Recreation Development; Sport
Development; and Provincial Training Centres and Pools.
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