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Canada Market

All Canadian Markets

Television Campaign – Specialty TV

A pool of 60 and 30-second TV ads on specialty stations. (January to May)

Newspaper Campaign

A combination of full-page ads and 4-colour pre-print inserts in the Global and Mail (February to May)

Online Campaign

A series of online advertising including leaderboards, big-box, skyscraper, and banners on a variety of business/news-related websites, travel-specific websites and interest/activity websites dedicated to activities such as birding, hiking, whales, and nature viewing. (February to June). A year long Google Ad word campaign continues and features key words and phrases relating to our key travel, products, experiences and activities.

Ontario Market

Television Campaign

A pool of 60 and 30-second network TV ads. (January to May)

Newspaper Campaign

A series of full-page ads in the Toronto Star and Ottawa Citizen. (March to May & September)

For information contact:

Consumer/Trade Shows and Marketplaces

The Ottawa Travel & Vacation Show

Ottawa, ON April 10-11, 2012
A two-day consumer show.
Cost: Booth space: $1150 (10’x10’) furnishings and electrical extra.
 

The Outdoor Adventure Show
Toronto, ON – Feb. 24-26, 2012
Key Ontario consumer show – 3 days.
Cost: $1,395.00 per 10' x 10' Booth, $2,700.00 per 10' x 20' Booth, Bulk rate: $975.00 per 10' x 10' for booth space 400 sq. ft. or larger. Corner booth - $125 premium.
For information contact:

Ontario Motorcoach Association Marketplace & Conference (OMCA)
Windsor, ON – November 6-9, 2011
Buffalo, NY - October 20-24, 2012
Meet with tour operators from Canada and the US, primarily from Ontario, in one-to-one pre-scheduled appointments.
Cost: Initiation fee $160.00, annual dues, DMOs $370.00, hotels, tour services, attractions, food service retail $335.00, registration fee $850.00 + tax (based on 2011 rates).
For information contact:

Maritime Market

Television Campaign

A pool of 60 and 30-second network TV ads. (January to May)

Newspaper Campaign

A series of full-page ads. (April to May)

Consumer Show

Saltscapes Eastcoast Expo – A Lifestyle Celebration
Halifax, NS - April 27-29, 2012
Cost: $1,200.00
For information contact your DMO or:

Montreal Market

Television Campaign

A pool of 60 and 30-second network TV ads. (January to April)

Newspaper Campaign

A series of full-page ads. (March to May)

Consumer/Trade Show and Marketplace

Bienvenue Québec Trade Show and Marketplace
Laval, Quebec – October 29-31, 2012
Meet with US and Canadian tour operators in one-to-one pre-scheduled appointments.
Cost: Membership: Associates $420.00; marketplace registration $1,395.00 (rate include GST, based on 2011 rates).
For information contact:

Calgary Market

Television Campaign

A pool of 60 and 30-second network TV ads. (January to April)

Newspaper Campaign

A series of full-page ads. (March to May)