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Hunting & Angling Marketing Activities

Newfoundland and Labrador Tourism partners with the Newfoundland and Labrador Outfitters Association (NLOA) and individual outfitters to develop a fully-integrated marketing program for hunting and angling markets. The marketing approach for 2011 is to focus advertising messages using a concentrated and integrated mix of magazine, direct mail and internet. Using the creative concept of “Outfitters” to focus on outfitters/guides who make these adventures possible, we strive to encourage two-way communications between hunter or anglers and the outfitter, leading to more bookings.

For information contact:

Guidebook to Hunting and Guidebook to Angling

Separate guidebooks will be produced for the Hunting and Angling markets. These guidebooks, produced annually, feature a variety of hunting or angling package experiences available in Newfoundland and Labrador.

Newfoundland and Labrador based outfitters may place hunting or angling packages in the guidebook and as a bonus the packages will be placed on: www.NewfoundlandLabrador.com/fishing or www.NewfoundlandLabrador.com/hunting

Cost: $250.00 + HST per year

For Information Contact

Or

Listing on www.NewfoundlandLabrador.com

Free Outfitter listing information on www.NewfoundlandLabrador.com is provided with annual update and outfitting licence renewal. To add a new outfitting business listing or to update your business listing contact:

Magazine Campaign

Series of ads in publications such as: North American Hunter, North American Fisherman, Bear Hunting Magazine and Atlantic Salmon Journal.

Magazine Advertising (Opportunities for Outfitters)

Online Campaign

Hunting and angling online inquiries to www.newfoundlandlabrador.com have increased over the last several years, This vehicle can easily track, monitor, and measure inquiries. The 2011 Tourism online hunting and fishing campaign includes: HuntingClub, FishingClub, InterMedia Outdoors Network, World Fishing Network, Outside Hub Network and social, email and search activities are providing millions of monthly online visits.

Media Tours

Our media program offers opportunities for outfitters to co-host hunting &/or angling media assignments at your lodge and provide first-hand experiences and media coverage. You can send a direct description of your hunting and/or angling experience to potential readers and viewers who want to hunt or fish. You can participate by sharing costs and resources with Newfoundland and Labrador Tourism.

For information contact:

Consumer Shows

The Fly Fishing Show

Marlborough, MA - January 20-22, 2012
Fly-fishing enthusiasts, journalists and agents in the
Mid-Atlantic region of the United States.

Safari Club International Convention

Reno, NV – February 1-4, 2012
The premier hunting show in the United States and the world's largest hunting show for big game trophy hunting enthusiasts, journalists and agents.

The Fly Fishing Show

Somerset, NJ - 27-29, 2012
Fishing enthusiasts, journalists, and agents in the tri-state area.
The world’s largest fly fishing show.

Eastern Fishing and Outdoor Exposition

Worcester, MA - February 10-12, 2012
Hunting and fishing enthusiasts, journalists and travel agents in the New England/Metro Boston area.

National Rifle Association Convention

Pittsburgh, PA - April 13-15, 2012
NRA Members, hunting enthusiasts, journalists, and agents in the south and mid-west United States area.

Hunters Extravaganza

Fort Worth, TX - August 17-19, 2012
Trophy hunting enthusiasts, journalists, and outfitter agents in the Texas area. The largest hunting show in the south.