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International Market

Overview

Marketing activities include travel trade partnerships, familiarization tours, trade shows, media relations programs, educational training seminars, sales calls, and joint marketing agreements with International Tour Operators/Wholesalers, International Travel Media, and with the Canadian Tourism Commission (CTC) in overseas locations.

For information on the international market contact:

Erin Skinner

Tel: (709) 729-4155

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International Marketplaces & Travel Trade Shows

ITB Berlin opens new window

Berlin, Germany - March 7-11, 2012
World’s largest international tourism travel trade marketplace, with participation by overseas tour operators, group travel planners, meeting and incentive travel planners, travel agents, and travel media.

Cost: Kiosk: $5,990.00; Standard booth $10,865.00; Enhanced booth $15,545.00; Includes booth fee, directory listing, CTC German market briefing, evening networking functions, and gala embassy event.

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Rendez-Vous Canada (RVC) opens new window

Edmonton, Alberta, May 13-16, 2012
Tour operators and travel media from international markets, the United States and Canada meet in individual, pre-scheduled appointments with Canadian suppliers.  This international travel trade marketplace is hosted in Canada, with annual rotation to major centres throughout the country. Sponsored by the CTC.
Cost: Half booth: $1,095.00 + $200.00 concurrent appointment schedule; full booth: $2,145.00. Delegate fee - from registered organizations only: regular: $935.00: one day: $325.00. Fees include 8’ x 10’ booth, pipe and drape, table(s) and seating, marketplace appointment schedule, luncheons, evening networking functions, marketplace security, and a shuttle service between host hotel and RVC venue(s).

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World Travel Market (WTM) opens new window

London, UK - November 2012
International travel trade/consumer marketplace held annually in London, UK. It is designed as a forum to facilitate travel industry meetings, networking opportunities, and contract negotiations between travel professionals and global tourism providers.
Cost: Meeting Station: $6,000.00. Meeting booth: $16,000.00; partnership opportunity with ACTP for a work station in the Atlantic Canada booth – cost: $2,500 / company; prices subject to change based upon WTM fee structure in any given year. Includes registration fees for booth & delegate, marketplace directory listing, CTC market briefing, networking opportunities.

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International Travel Media Program

The Travel Media Program plays an integral role in maximizing consumer and trade awareness of Newfoundland and Labrador through unpaid media coverage in key overseas markets. Travel media includes staff & freelance journalists, travel editors, broadcasters, producers, and travel trade media. Newfoundland and Labrador Tourism, along with our international counterparts, estimates editorial value from travel stories is four times that of paid advertising.

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Editorial

Help us keep media informed of what’s new in Newfoundland and Labrador! We welcome your information on new travel products, events, personalities, folklore, and regional descriptions for unique travel story opportunities. The information you give us is used to pitch unique story ideas to media and to initiate and plan media tours to Newfoundland and Labrador for qualified journalists and broadcasters. You are also encouraged to submit articles on new tourism products and attractions for the CTC and various media outlets.

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Media Tours and Press Trips

Co-host travel media at your business as they tour Newfoundland and Labrador to experience our tourism products first-hand. You may participate by sharing costs or providing in-kind contributions for these tours.

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Sales Activities

Media events, promotions, and sales calls in our key international markets are crucial elements in our travel media program. Many of these activities are undertaken in partnership with the CTC and the Atlantic Canada Tourism Partnership (ACTP).

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International Media Marketplaces

Canadian Tourism Commission 'GoMedia' Canada Marketplace Opens in new window

Whithorse, YK, May 27-31, 2012
Pre-scheduled, one-to-one meetings with accredited international travel media.
Cost: $2,700.00. Includes marketplace appointments, networking functions, media professional development seminars, and some meals.

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ITB / TMR Media Breakfast

Berlin, Germany – March 10, 2012
Individual destination meetings with 150 of Germany’s most respected journalists
Cost: $650 CAD – Includes one-to-one meetings, networking opportunities, distribution of story ideas and press kits, breakfast.

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ITB / Canadian Embassy Media-Trade Event (CTC)

Berlin, Germany – March 9, 2012
Over 300 German Media and Tour Operators gather annually at this most sought-after event - a highlight of the Canadian tourism industry marketing year. They join with Canadian suppliers to take advantage of this strategic networking opportunity for integrated, productive meetings with media and travel trade.
Cost: $2,500

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Atlantic Canada Media / Trade Event

London, UK – February 2012
This ACTP initiative showcases the four individual Atlantic Provinces under the theme, “Rhythm of the Sea”– a combined media / travel trade event which provides participating partners the opportunity to present their newest story ideas and product offerings, to highlight themes for press trips and familiarization tours, to establish new contacts, and to reaffirm existing affiliations. This event takes place annually at one of London's iconic and desirable landmarks.
Cost: Under ACTP partnership; includes one-to-one communication of story ideas and product development possibilities, 5-minute presentation on each destination, opportunity to secure press trips and familiarization tours for season; one-to-one communication with CTC.

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