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Internet Strategy and NewfoundlandLabador.com Opens in new window

Internet and Website Objectives

The overriding goal for www.newfoundlandlabrador.com Opens in new window is to assist travellers with their trip planning.

Specific objectives of the website include:

  • Increase website traffic.
  • Act as a complete tourism service portal for business-to-consumer and business-to-business marketing.
  • Increase website conversions, i.e., encourage users to take predetermined actions and measure the results.
  • Extend market reach/reach global markets.
  • Build/strengthen customer relationships.
  • Reinforce the brand positioning and personality.
  • Improve cost efficiencies.
  • Be responsive and relevant.

Markets and Audiences

The website will address all existing markets:

Internet Marketing

Search engine optimization is a key component of the Internet Marketing Strategy (paid and unpaid). Additional permission marketing techniques (such as electronic newsletters) as well as limited viral marketing techniques encourage users to spread the news about the site. One of the primary objectives of the Online Marketing Strategy is to expand the user database to allow future targeted direct marketing and encourage long-term business relationships and loyalty.

Online and offline marketing and advertising must work in close integration to maximize the total value of the marketing effort. Each component is an extension of the other. Collaborative marketing with associated sites in the travel industry such as Air Canada.com, Opens in new window Expedia.ca, Opens in new window Travelocity.ca, Opens in new window iExplore.com, Opens in new window and Yahoo.ca Opens in new window will be undertaken to leverage traffic from and to NewfoundlandLabrador.com. Opens in new window

With the emergence of Web 2.0, Social Network Marketing (sites such as twitter.com Opens in new window and facebook.com Opens in new window), user-generated content (blogs), collaborative content (real simple syndication - RSS) and an increase user upload of rich media become very important.

More and more travellers use these tools to plan and book trips. They also use these tools to share stories, photos and videos of where they have travelled.

Newfoundland and Labrador Tourism uses the following Social Marketing tools. Tourism Operators are encouraged to use these tools as a means to engage with people interested in Newfoundland and Labrador.

twitter logo @NLtweets Opens in new window
Twitter answers the question, "What are you doing?" in 140 characters. Highly recommended tool! You can follow us and we'll follow you!

facebook logo Newfoundland and Labrador Facebook Page Opens in new window
Become a fan of Newfoundland and Labrador Tourism, join in the conversations, add photos and videos and start your own page to help promote your business

youtube logo Newfoundland and Labrador Youtube Channel Opens in new window
Watch Newfoundland and Labrador Tourism’s television ads and videos online, link to your own videos, and subscribe to our page.

flickr logo Newfoundland and Labrador Flickr Photostream Opens in new window
Take a look at Newfoundland and Labrador Tourism's photostream, containing hundreds of professional quality images. Please note permission from the department is required for the use of these photos.
Take a look at the pictures submitted by residents and visitors, or upload your own photos to the Newfoundland and Labrador Flickr Group Opens in new window.

Newfoundland and Labrador Travel Blog Opens in new window
Read the experiences from visitors, journalists and Newfoundland and Labrador Tourism Staff as they travel the province. Send us your stories to post.

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