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Travel Media Program

The Travel Media Program plays an integral role in maximizing consumer and trade awareness of Newfoundland and Labrador through unpaid media coverage in key markets. Travel media includes freelance journalists, travel editors, broadcasters, producers, and travel trade media.

For information contact:

Editorial

Help us keep the media informed of what’s new in Newfoundland and Labrador. Send us information about new travel products, events, personalities, folklore, and regional descriptions for unique travel story opportunities. The information you send us is used to pitch unique story ideas to media and to initiate and plan media tours to Newfoundland and Labrador for qualified journalists. You can also submit articles on new tourism products and attractions for CTC and various media association newsletters.

Media Tours and Press Trips

Co-host travel media at your business as they tour Newfoundland and Labrador to experience our tourism products first-hand. You can participate by sharing costs or in-kind contributions with Newfoundland and Labrador Tourism for these tours.

Sales Activities

Media receptions, promotions, and sales calls in our key geographic markets are crucial elements in our travel media program. Many of these activities are done in partnership with CTC and ACTP.

Media Marketplaces

Canadian Tourism Commission Canada Media Marketplace

Canadian Tourism Commission’s Media Marketplace
San Francisco, CA; April 2-4, 2012
Meetings with primarily American travel media one-to-one in pre-scheduled appointments.
Cost: Full Table - One Partner $5,250.00 US includes: 2 representatives, 2 appointment schedules, additional representative (no schedule/one per table limit) US$1,350.00 extra reps may not be seated at Partner Table during Marketplace appointments. Sharing Table - Two Partners $3,750.00 US includes: 1 representative per sharing destination, 1 appointment schedule per sharing destination, Table-shares are responsible for finding a destination with which to share. additional representative (no schedule/one per table limit) US$1,350.00 extra reps may not be seated at the Partner Table during Marketplace appointments. Also includes networking functions, professional development, and some meals.

Canadian Tourism Commission GoMedia Canada Marketplace

Whitehorse, Yukon, May 31 – June 4, 2012
Meetings with accredited Canadian travel media one-to-one in pre-scheduled appointments.
Cost: One appointment schedule - $2,700; Two appointment schedules - $4,000; includes: - one 6 ft table - one representative; - one a ppointment schedule; - additional representative(no schedule) $615. Two appointment schedules -includes: - one 6 ft table; - one representative; - one appointment schedule. additional representative(no schedule) $615 includes: two 6 ft tables; two representatives; - two appointment schedules; additional representative (no schedule) $615, networking functions, professional development, and some meals.
NOTE: Based on 2010. 2011 prices have not been determined.

Affiliated tourism organizations:
One Table/One appointment schedule: $1,535
Affiliated Tourism Organizations must be members of a local DMO or national tourism company participating in GoMedia Canada Marketplace. This does not include provincial or territorial organizations. Please note that appointment preferences are given to the DMO or national tourism company affiliated with your organization.