The Travel Trade Program plays an integral role in tourism marketing through programs designed to increase tourism revenues by introducing new products and developing targeted Joint Marketing Agreements (JMA) with the travel trade. Newfoundland and Labrador Tourism works with tour operators and packaged travel companies including motorcoach, cruise, and Foreign/Fully-Independent Travellers (FIT) companies, conference and incentive travel planners, affinity/special interest groups such as enrichment travel, adventure tourism companies, and key travel influencers.
Detailed descriptions of shows and marketplaces can be found in the Touring and Explorer Market section.
National and International recognized tour companies are invited to submit proposals to the Market Development & Travel Trade listed below to participate in Joint Marketing Agreements with Newfoundland and Labrador Tourism. Marketing proposals are reviewed on an individual company basis and may be submitted at any time.
For information contact:
Training sessions for pre-qualified top-selling agencies and reservation staff of key tour operators in targeted markets are carried out annually. Commissionable export-ready suppliers and regional tourism associations may participate. A variety of promotional materials including lap maps, tour shells, postcards, posters, mini-lures, videos, DVDs, tent cards, and unique selling points profile sheets are available to travel trade partners to ensure consistent messaging and a competitive edge within the marketplace, keeping Newfoundland and Labrador as a top-of-mind destination within the travel trade network.
Provincial trade partners are encouraged to provide information on new and enhanced products that can support the development of creative itineraries. Industry partners are invited to submit listings of new products and itinerary suggestions to assist in the update of the Newfoundland and Labrador Travel Trade section of our website and other marketing support initiatives.
For information contact:
The Travel Trade team welcomes and encourages provincial partnership and support in the provision and planning of educational trade and familiarization tours (FAM) for qualified trade professionals.
Travel trade staff familiarization tour – each year the Travel Trade Marketing team tours a part of Newfoundland and Labrador with the mandate to expand their product knowledge and provide an opportunity to meet tourism suppliers at their place of business. This introduces further partnerships, product delivery, and networking opportunities.