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United States Market

Marketing efforts in the United States include the New England region and the Mid-Atlantic region for Newfoundland and Labrador Tourism. These travellers are seeking adventure and cultural experiences in new destinations. To maximize our efforts, Newfoundland and Labrador works cooperatively with the Atlantic Canada Tourism Partnership (ACTP). ACTP is a nine-member, pan-Atlantic partnership comprising of the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism Industry Associations, and the four provincial departments responsible for tourism.

Magazine & Newspaper

Newfoundland and Labrador Tourism advertise in select magazines and newspapers from January to May.

Online

A series of online advertising on websites from January to April.

Consumer/Trade Shows and Marketplaces

American Bus Association Marketplace (ABA)

Grapevine, TX - January 6–10, 2012
Charlotte, NC - January 9-13, 2013
Nashville, TN - January 17-21, 2014
Meet with US and Canadian operators in one-to-one prescheduled appointments. Association membership required in advance of marketplace registration.
Cost: Membership $600.00 US per year; delegate fee $1,250.00 US (based on 2011 rates).
Future dates: For information contact:

Educational Travel Conference & Trade Show

Providence Rhode Island, February 16-19, 2011
Meet with travel planners from alumni associations, continuing education departments, zoos, nature centres, conservation groups, museums, cultural institutions and related organizations interested in enrichment travel and learning vacations.
Cost: Registration fee $1,275.00 US For information contact:

Boston Globe Travel Show

Boston, MA February 10-12, 2012
Three day consumer show
Cost: Booth space: US $2850 (10’ x 10’) includes furnishings
For information contact:

Seatrade Cruise Shipping Convention
Miami Beach, FL - March 12-15, 2012
The Cruise Association of Newfoundland and Labrador (CANAL) is the lead organization for this trade show and conference which Newfoundland and Labrador Tourism supports.
Cost: $895.00 – $995.00 US, full conference pass for exhibitors $695.00 US, booth $3,975.00 US (10’ x 10’).
For information contact:

Atlantic Canada Showcase (ACS) (TBA)
St. John’s, Newfoundland – September 30-October 2, 2012
Held in Atlantic Canada biannually for North American tour operators. Meetings are one-to-one pre-scheduled appointments.
Cost: Registration fee TBA.
For information contact:

National Tour Association Annual Convention (NTA)
No NTA in 2012
Orlando, FL - January 19-23, 2013
Los Angeles, CA - February 16-20, 2014
New Orleans, LA - January 17-21, 2015
Meet with US and Canadian and international tour operators in one-to-one pre-scheduled appointments. Association membership required in advance of marketplace registration.
Cost: Annual dues $640.00 US; delegate fee $1,350.00 US (based on 2011 rates).
Future Dates:
For information contact: